“Built to pop and explode you into any trick you want to perform, letting you focus on the moment.” – Jesse Richman
Chase the unknown
The Focus is a high-performance freestyle board precisely engineered to push the boundaries and generate ultimate pop for aggressive freestyle moves. Greater traction allows you to hold that rail and edge harder, while the geometrically stiffer backbone enables more controlled takeoffs. Your ideal balance between stiffness and flex, with butter-soft tips to reduce the impact load on landings and glide through chop.
Red Bull King of the Air Winner
Tested by nature and proven on the podium. 2020 Red Bull King of the Air Jesse Richman’s winning kite.
Progressive rocker and squarer, flatter outline
Generates ultimate pop for aggressive freestyle moves.
Quad concave bottom shape with dynamic flex
Forms a geometrically stiffer backbone for more controlled takeoffs, with dynamic flex to disperse chop with ease. Quad channels and butter-soft tips spread the load and soften the impact, letting you stomp your landings.
Focus on the Moment
The board Jesse Richman chose to win the King of the Air, the Focus Hybrid is built to pop and explode you into any trick.
Technology
QUAD CONCAVE BOTTOM SHAPE
Forms a geometrically stiffer backbone for more controlled takeoffs, with dynamic flex to disperse chop with ease. Quad channels and butter-soft tips spread the load and soften the impact, letting you stomp your landings.
PROGRESSIVE ROCKER AND SQUARER, FLATTER OUTLINE
Generates ultimate pop for aggressive freestyle moves.
INTEGRATED GRAB RAIL
Integrated into deck shape to provide easy grip for board-offs.
HYBRID CARBON CONSTRUCTION
Strategically placed layers of unidirectional carbon tape reinforce the E-glass laminate in high load areas. This layup is sandwiched with a Paulownia wood core to deliver a well-balanced, more forgiving flex so you can ride for longer, with flow and form.
HARMONY BETWEEN ROCKER, OUTLINE AND FLEX
Delivers easy carving through turns and greater traction, allowing you to hold that rail and edge harder to load up the board for an explosive release.
LIGHTWEIGHT, IMPACT RESISTANT ECO CORE
Paulownia is a highly renewable hardwood species, with one of the highest strength to weight ratios. Ultra-lightweight, with a high shear force and high impact resistance, Paulownia wood forms a non-toxic core which significantly displaces the amount of foam or resin used in manufacturing, thereby reducing carbon emissions. Each board has a customised core thickness individually fine-tuned to ensure its characteristics are consistent throughout the range, no matter your size or weight.